品牌故事

一、打造世界级高端羊绒品牌 精细如丝 品质生活

始于意大利积淀了千年的时尚文化，激励着羊绒世家自诞生之日起，便致力于打造世界级高端羊绒品牌。高贵的品质、简约的设计、精致的细节，凸显羊绒世家高端、大气的品牌定位。

METTE是纯意大利设计的时尚羊绒品牌，传承了意大利的时尚产业基因，融自然、纯粹、浪漫和意大利人文品味为一体，代表着意大利羊绒时尚的风向标，用时尚之都的经典款式告别羊绒服饰的灰、土时代，开创了羊绒服饰的新纪元。

SPRINGAIR融经典与品位为一体，充分利用公司以纺、织、染于一体的完整产业链优势，及前店后厂的营销模式，以零中间环节，为客户提供高性价比的羊绒精品。

First, create world-class high-end cashmere brand Fine as silk The quality of life

Accumulates a fashion culture in one thousand began in Italy, inspires cashmere family since the date of birth, and is committed to build world-class high-end cashmere brand. Noble quality, simple design, fine detail, highlighted cashmere family high-end brand positioning, atmosphere.

METTE is pure Italian design fashion cashmere brand, in the tradition of the Italian fashion industry genes, harmonizing natural, pure, romantic, and Italian cultural taste, representing the Italian wool, the vane of fashion, and with the fashion capital of the classic era and the grey farewell cashmere apparel design, soil, ushered in a new era of cashmere clothing.

SPRINGAIR is a combination of classical and grade, make full use of the company by the spinning, weaving, dyeing, which integrates the complete industrial chain advantage, and the marketing pattern of front shop, back factory, with zero of the intermediate links, to provide customers with cost-effective cashmere products.

二、源自意大利设计知性优雅 简约时尚   Inspiration  Style  Originality

羊绒世家历来注重品质与款式设计，所有灵感、风格、创意均源自意大利。产品由意大利两大设计团队Alessan-dra Vettori与Caponi Romina领衔设计，以高贵优雅见称，在面料和材质的运用上拥有独具一格的原创性，在羊绒服装、服饰的设计和色彩搭配上有卓越不凡的表现，两大设计师团队曾分别为Loro Piana、Gucci、Max Mara等国际知名品牌提供针织产品设计，设计师品牌享誉欧洲。

Second, from the Italian design Intellectual elegant Contracted fashion

Cashmere family has always given prominence to the quality and style design, inspiration, style, ideas are all from Italy. Products designed by two Italian team Alessan - on dra Vettori and Caponi Romina leading design, praised for nobility is elegant, the use of fabrics and materials with unique originality, the wool clothing, clothing design and colour collocation have remarkable performance, two designer team once respectively Loro Piana, Gucci, Max Mara and other international well-known brands to provide knitting product design, the designer brand is famous in Europe.

Romina Caponi

意大利针织领域知名设计师，曾任VERSACE、MAX-MARA Group、ROBERTO CAVALLI、BYBLOS针织产品首席设计师；

设计风格以知性优雅、个性独特著称；

设计的产品广受好莱坞明星的喜爱，如Jennyfer Lopez, Lenny Kravitz, Susan Sarandon, Cindy Crowford, Anna Oxa等对Romina Caponi设计的产品情有独钟。

Romina Caponi完美的将意大利时尚元素融入到了羊绒产品中，为羊绒世家设计了一系列经典的美特产品。

Romina Caponi

Italy knitting area well-known designers, a former VERSACE, MAX MARA Group chief designer, ROBERTO CAVALLI, BYBLOS knitting products,

Design style is famous for its intellectual and elegant, unique personality;

Design products widely popular among Hollywood stars, such as Jennyfer Lopez, Lenny Kravitz, Susan Sarandon expressed, Cindy Crowford, Anna Oxa, etc for Romina Caponi design products.

Romina Caponi perfect Italian fashion elements into the cashmere products, for family designed a series of classic meetall cashmere products.

Alessandra Vettori

Loro Piana前任首席设计师；

设计风格以简约时尚，大气不凡著称；

Alessandra Vettori以女性特有的敏锐视角，将国际最流行的元素和羊绒的品质巧妙的结合，设计出精湛的羊绒产品。

Alessandra Vettori

Loro Piana former chief designer;

With contracted design style fashion, the atmosphere is famous for its extraordinary;

Alessandra Vettori by women unique sharp Angle of view, will be the most popular elements and international cashmere quality ingenious combination of design skills of cashmere products.

三、精选优质山羊绒 丰满Q弹 最具质感

面料之于服装，宛若皮肤之于女人。享有“软黄金”美誉的羊绒，在纤维领域至今占据任何材料无可比拟的傲人地位。羊绒世家选用的山羊绒来自全球最好的产地——西藏、内蒙等高寒地区，绒面丰满Q弹，最具质感，以确保成衣达到独一无二的奢华品质，尽显雍容华贵的气质，让羊绒变成真正的时尚奢侈品。

Third, select high-quality cashmere plump Q plays the most sense

Fabric for clothing, like the skin is to the woman. Enjoy the reputation of "soft gold" cashmere, still occupy any materials in the field of fiber incomparable proud position. The cashmere cashmere family choose from the world's best origin - cold regions such as Tibet, Inner Mongolia, suede plump Q, the most simple sense, to ensure that the garment to unique luxury quality, all show elegant temperament, make cashmere real luxury fashion.

四、拥有强大备货能力 后劲充足 品质稳定

为保证强大的市场需求，长期以来，羊绒世家每年保持200吨左右的羊绒原料备货及100吨以上135个每年全球最新流行色的羊绒纱线备货，确保随时生产所需，品质稳定。

Four, has a strong ability to stock up Power is enough Stable quality

In order to guarantee the strong market demand, for a long time, family keep 200 tons a year of cashmere cashmere raw material stock and more than 100 tons, 135 annual global latest fashion colour of cashmere yarn stock, ensure production needs at any time, stable quality.

五、采用全球先进工艺  流水生产 绿色环保

   羊绒世家一直秉承质量优先的生产理念，相继从日本、英国、意大利进口22条全球最先进的纺纱生产线，具备1000吨羊绒纱年生产力，可满足300万件羊绒的生产需求。同时，在产品颜色的选择上尽量选用素雅与天然色系，所有着色染料全部选用全球顶级的瑞士汽巴产品，环保指数全部达到国际最严格的欧盟标准。

Five, the water production of green environmental protection by global advanced technology

Cashmere family always adhere to the quality first production concept, one after another from Japan, Britain, Italy imports of article 22 of the world's most advanced spinning production line, with 1000 tons of cashmere yarn productivity, can meet the production requirements of 3 million pieces of cashmere. At the same time, on the choice of product color as far as possible choose simple but elegant and natural color, all the color dye and the use of the world's top Switzerland ciba products, environmental index all meet the most stringent eu standards.